PODCAST #8. How Intelligent Product Development Can Improve Innovation Efficiency
Today we have an exciting guest, Yuval Rubin, CEO of Ada Health, – an app made by doctors to check symptoms for thousands of diseases. Usually, our guests have been active in life since college – they run marathons and participate in charity programs… But what about military intelligence?
Exploring Career Pathways
A lot of women are serving their work with a lot of coding. Isn’t that the best way to get experience in data analysis? Yuval worked in the office of the Israeli prime minister, working closely with the Ministry of Health. She was deciding how to anonymize a lot of patient data to provide value on a larger scale, and that was really interesting and also was a very big stepping stone for the collaboration with Pfizer.
If you’re more after ideology or certain values that you want to promote, the public sector is the way to go.
From Data Analyst to Business-Oriented PM
But at the same time – unlike the private sector, the public sector is not dynamic. So Yuval left her position and went to London to study at the London School of Economics – she got a master’s degree in social innovation and entrepreneurship, which was a great way to introduce herself to social startups.
Next was working as a lead data analyst and then CPO, changing my specialization from pure data person to a more business-oriented PM – “I learned to work smarter, not harder.” Ironically, working smarter is “easier” because you do most of the work yourself. And working smarter means learning to delegate work to ensure it gets done well and on time. You have to ask questions without fear of losing credibility if you don’t know something.
People need to have access to the KPIs; they need to be sure that they can refer to them daily and that it helps them make decisions.
Yuval talks about her product – we have a symptom assessment. We also have a test like diagnostic tests in the U.S. we now have some tools to assess your eligibility for covered medications to avoid severe coveting. So we are launching more and more things to help users remain healthy, so on the prevention aspect and focusing on those at high risk of getting comorbidities or any more significant health concerns.
Ada Health educates the user but does not that much into self-medication.
The app is aimed at users who should constantly monitor their vitals. These are patients with diabetes or high blood pressure and the elderly. But healthy people could also benefit from doing health checks. The product uses AI algorithms.
Engineers and designers have much better ideas than product people; the only thing is that you have to work together to make sure it actually happens and sell that idea.
A good product manager needs to have the prioritization skills to make decisions by finding trade-offs. Sustainability is also important – “you’re always kind of in this interchange between business technology and UX.” Finally, you have to be proactive, curious, want to do more, and have good soft skills.
Navigating Change in a Dynamic Industry
Not making a decision is also a decision, but while we’re not making a decision, the industry is changing; a new competitor is coming.
If you have too much or not enough data, you can delay a decision for a long time, which is detrimental to the business. This is also the problem of the product manager – too much information leaves us very little time. If 20 years ago, people were trying to keep up with the times through discipline, that’s not going to work anymore.
I try to set aside a few hours a day when I’m checking external information so that I can focus on my work during the other hours of the day so it doesn’t bother me all the time.
Yuval sees understanding the audience, as well as building the correct Cultural Map that works for multicultural companies, which Ada Health is, as important success factors. Also, get physically active to relieve your head.
The APP Solutions launched a podcast, CareMinds, where you can hear from respected experts in healthcare and Health Tech.
Who is a successful product manager in the healthcare domain? Which skills and qualities are crucial? How important is this role in moving a successful business to new achievements? Responsibilities and KPIs?
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